The state's policy of encouraging enterprises to "go out" has been gradually improved. In March 2009, the Ministry of Commerce promulgated the Measures for the Administration of Overseas Investment, which greatly simplified the approval process of overseas investment and gave more policy incentives to enterprises. For small and medium-sized enterprises, China has set up "International Market Development Fund for Small and Medium-sized Enterprises", set up a platform for overseas economic and trade cooperation zones for small and medium-sized enterprises, and promulgated overseas merger and acquisition policies. In addition, the tourism authorities also guide and promote overseas investment of Chinese tourism enterprises through cooperation with the Ministry of Commerce, the Ministry of Finance, the Foreign Exchange Administration and the CBRC.
At present, China's "going out" tourism business has been expanding, including travel agencies, hotels, restaurants and scenic spots, and the trend of diversification is obvious. The business areas have been expanding to cover more than 30 countries and regions in Asia, Africa, Europe, North America, South America and Oceania.
Although some tourism enterprises in China have a certain scale and capital strength, compared with developed countries, even with developing countries such as India, the internationalization degree of tourism enterprises in China is still very low, and the core competitiveness is not strong.
The low degree of internationalization of China's tourism industry is manifested in the lack of high market recognition of corporate brands, leading international know-how and advanced management capabilities, as well as the formation of their own intellectual property rights and the construction of their core competitive advantages, business models, product development and other innovative capabilities; the bottleneck of insufficient international market knowledge and international talent reserve Especially in the cross-border mergers and acquisitions of tourism enterprises, there are very few talents; the market positioning and product positioning of tourism enterprises are relatively vague, and the demand for overseas investment is often not clear; there is also a big gap between China's tourism enterprises and international tourism groups in the development of core products and the construction of distribution system.