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旅行社发展

网址:www.e-tour.com.cn  2019-01-07  作者:admin    阅读:

国家鼓励企业“走出去”的政策逐步完善。2009年3月,商务部出台了《境外投资管理办法》,大大简化了境外投资的审批过程,给予企业更多政策鼓励。针对中小企业,我国设立了“中小企业国际市场开拓资金”,搭建了中小企业境外经贸合作区平台,还出台了海外并购政策。此外,旅游主管部门还通过与商务部、财政部、外汇管理局及银监会等部门合作,引导和推动中国旅游企业进行海外投资。
The state's policy of encouraging enterprises to "go out" has been gradually improved. In March 2009, the Ministry of Commerce promulgated the Measures for the Administration of Overseas Investment, which greatly simplified the approval process of overseas investment and gave more policy incentives to enterprises. For small and medium-sized enterprises, China has set up "International Market Development Fund for Small and Medium-sized Enterprises", set up a platform for overseas economic and trade cooperation zones for small and medium-sized enterprises, and promulgated overseas merger and acquisition policies. In addition, the tourism authorities also guide and promote overseas investment of Chinese tourism enterprises through cooperation with the Ministry of Commerce, the Ministry of Finance, the Foreign Exchange Administration and the CBRC.
目前,我国“走出去”的旅游企业业务不断拓展包括旅行社、饭店、餐饮及景区等且多元化经营趋势明显,经营地区不断扩大涵盖亚洲、非洲、欧洲、北美洲、南美洲和大洋洲的30多个国家和地区。
At present, China's "going out" tourism business has been expanding, including travel agencies, hotels, restaurants and scenic spots, and the trend of diversification is obvious. The business areas have been expanding to cover more than 30 countries and regions in Asia, Africa, Europe, North America, South America and Oceania.
虽然我国部分旅游企业已有一定的规模和资本实力,但相对发达国家,甚至与印度等发展中国家相比,我国旅游企业的国际化程度还很低,核心竞争力不强。
Although some tourism enterprises in China have a certain scale and capital strength, compared with developed countries, even with developing countries such as India, the internationalization degree of tourism enterprises in China is still very low, and the core competitiveness is not strong.
我国旅游业国际化程度低,具体表现在国内不仅缺乏市场认可度高的企业品牌、国际领先的专有技术以及先进的管理能力,也没有形成自己的知识产权和构建自己的核心竞争优势,商业模式、产品开发等创新能力皆显不足;国际市场知识和国际化人才储备不足的瓶颈,尤其是旅游企业跨国并购方面的人才非常匮乏;对自己的市场定位和产品定位比较模糊,海外投资的需求往往并不明确;我国旅游企业在核心产品开发和分销系统建设方面也与国际旅游集团存在较大差距等方面。
The low degree of internationalization of China's tourism industry is manifested in the lack of high market recognition of corporate brands, leading international know-how and advanced management capabilities, as well as the formation of their own intellectual property rights and the construction of their core competitive advantages, business models, product development and other innovative capabilities; the bottleneck of insufficient international market knowledge and international talent reserve Especially in the cross-border mergers and acquisitions of tourism enterprises, there are very few talents; the market positioning and product positioning of tourism enterprises are relatively vague, and the demand for overseas investment is often not clear; there is also a big gap between China's tourism enterprises and international tourism groups in the development of core products and the construction of distribution system.

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